A newly drilled well is a household about to taste its water and go looking for a softener. Hard Water Feed sends you every one of them inside your 75-mile service area — straight off the state record, ranked by measured groundwater hardness near each property: the median of tested wells in the same ~7-mile grid square where the state has sampled enough of them, and the county median where it has not. So you know which addresses are worth the drive before you leave the shop. One dealer per territory.
A territory sells once. There are 16 across 5 states and all of them are open today — which also means every other dealer working your area can still take yours. How the numbers are built →
Texas groundwater runs from under 1 grain per gallon in the east to over 120 in the panhandle. 31% of new Texas wells sit in water too soft to sell a softener into — we delete them before you ever see the list, which is roughly a third of your drive time you get back. The share differs by state: 14% deleted in Florida, 1% in Wisconsin, and under 1% in Michigan and Minnesota, where nearly all of it is hard.
| Property | Hardness | Water | Depth |
|---|---|---|---|
| Hidden Bluff, Weatherford | 31.5 gpg | very hard | 300 ft |
| Countdown Trl, Weatherford | 18.8 gpg | very hard | 220 ft |
| VH Ranch, Poolville | 17.7 gpg | very hard | 200 ft |
| Real wells, real chemistry — street numbers are withheld here because this page is public. The list you receive carries the full address. | |||
Newly filed domestic wells across your whole 75-mile radius: property location, filing date, well depth and tested yield. In Texas and Minnesota the state publishes the owner’s mailing address, so we remove landlord-owned property before you see it — 31% of Texas, 28% of Minnesota. Elsewhere the state doesn’t publish it and we say so rather than pretend we filtered.
Hardness, iron, pH, sulphate, nitrate, arsenic and more, from the state’s groundwater testing database, matched to each property’s location.
Homeowner-ready: what’s in their water, what treatment it points to, softener sizing and salt use, every figure sourced. Your logo, your phone number, your licence. Put it in the mailbox or hand it over. No phone numbers anywhere in this product — mail and a knock have no Do Not Call equivalent, and that is deliberate.
Every stop in driving order, with map links. Measured across 57 Texas counties: 1,850 miles instead of 2,930 — 37% less driving than working the list top-down. Computed per territory and printed, never asserted.
And one print job for the whole week’s reports.
Who is actually drilling in your territory, ranked by share. Across 38 Texas counties the top driller does half the new wells, and the top two clear 50% in 34 of them. One or two relationships reaches most of your new wells on the day the hole is finished — weeks before any paperwork exists. Every filing carries the driller’s name and licence, so the list is yours.
One dealer per territory — the seat is the product. And a 75-mile radius is why the list is steady where a single county is not: week-to-week variation falls from 1.57 at county level to 0.36 at territory level, with not one empty month across all five Texas territories in 2025.
There are no customer testimonials on this page because there are no customers yet — I’d rather say that than borrow someone else’s. What there is instead is a dataset you can audit, because none of it is mine: the wells are the state’s own filings, the chemistry is the USGS/EPA Water Quality Portal, the hardness scale is the Water Quality Association’s, and the boundaries are the Census Bureau’s. Every report cites its sources and links to the specific filing.
16 territories across five states. 25,290 qualified leads a year. 206 counties. Chemistry from 368 county averages and 5,735 grid cells at roughly 11 km across the five states sold. No modelling, no estimation, no AI — and the full method, every formula and every threshold, is published at /methodology.html.
Territories are priced by how many qualified leads they produce: $199, $399, $599, $799, $1199 a month. Which tier depends on how many qualified leads your territory produces — nothing else. Every territory’s number is published on the territory map, so you can check the ratio yourself. Below 500 qualified leads a year a territory is not sold at any price.
A shared lead from a lead broker runs $20–75 — one homeowner, sold to you and several competitors, and in a rural service area you cannot buy them in volume at all. This is every new well in your territory, all year, sold to you alone.
At a typical $1,000 gross profit on an installed system, the smallest territory pays for itself on 2.4 installs a year and the largest on 14.4. Put another way, that is under a 1% close rate at every tier — but installs are the number worth checking against your own books.
The First Install Guarantee. Work your territory for ninety days. If it hasn’t produced one installed system, you don’t pay again until it does — the list keeps coming, you keep the territory, and the billing stops until you’ve had your first install.
I can say that because it costs me almost nothing to keep sending, and because I would rather carry a seat for a quarter than have a dealer conclude this doesn’t work. Nothing here is a promise about your water, your wells or your close rate — it is a promise about what I will do.
One dealer per territory. We sell a territory once — and there are only 16 across 5 states, because that is how many service areas fill a list every week. If yours is taken it’s taken; if it’s yours, nobody else is working the same addresses off the same list. See which are open →
In Texas, drillers have 60 days to file a completion report; other states differ. We read the state file the night it posts and send within the week — but half of all wells are filed more than a month after the drilling finishes. So these are new filings, not same-week drills. Nobody working from the public record can do better than that; anyone who tells you otherwise is guessing at the timing or making it up.
What we can do is tell you which of those households actually has a water problem. That’s the part that decides whether the drive is worth it.
Everything we publish is public record: the Texas Water Development Board’s driller filings and its groundwater testing database, compared against EPA drinking-water standards — and, for hardness, the Water Quality Association scale, since the EPA sets no hardness limit. No modelling, no estimation, no AI. Every report cites its sources and links to the specific filing for that well, and the full method — every formula and threshold — is published at /methodology.html.