Hard Water FeedMichigan leads

Measured, not modelled

Well water leads in Michigan

Hard Water Feed sells newly filed domestic water wells in Michigan — 8,835 qualifying filings a year across 4 territories — each matched to measured laboratory water hardness and sold to one water-treatment dealer per territory, exclusively.

What you can buy in Michigan

Four signals exist in this business. 3 of them are sold in Michigan. The other is listed below with the reason it is not.

A household that just got a wellAvailable

Who it is: a household whose well was just finished. What happened: a completion report was filed with the state. Why they need you: they have well water for the first time, or from a new source, and have not yet tested or treated it.

Median 14d behind the event.

How hard the water is, property by propertyAvailable

Who it is: any property in the territory. What happened: government lab samples in the surrounding grid square. Why they need you: it is the number that decides whether a softener is worth selling and at what size — and no state publishes it with well records.

Which driller is working your territoryAvailable

Who it is: the drilling company working a territory. What happened: which contractor filed the most recent wells here. Why they need you: a referral channel and a competitor map — the driller is already on site when the household has no treatment yet.

A household about to have one drilledDoes not happen in this state

This event does not occur in Michigan, so there is nothing to sell and nothing we could build that would change it.

MI records a completion AFTER the well exists; it does not issue a pre-drilling construction permit of this kind.

Territories and volume

TerritoryCountiesQualified filings / yrPrice, every four weeks
Traverse City101,209$479 (list $599)ask
Grand Rapids234,554$959 (list $1,199)ask
Detroit – north132,526$639 (list $799)ask
Northeast Michigan6546$159 (list $199)ask

Qualified filings are new domestic wells in water hard enough to be worth treating, over the trailing year. One dealer per territory.

Every county in every Michigan territory

The qualifying filings each county produced over the trailing year. These are the same filings counted in the table above, split by county, so each territory's counties sum to its total.

Traverse City (10 counties, 1,209 a year)
Grand Traverse 233, Antrim 166, Leelanau 151, Wexford 130, Mason 125, Kalkaska 117, Missaukee 113, Oscoda 82, Crawford 77, Benzie 15.

Grand Rapids (23 counties, 4,554 a year)
Kent 525, Allegan 522, Newaygo 320, Muskegon 302, Montcalm 292, Ottawa 286, Clare 251, Barry 237, Mecosta 233, Kalamazoo 227, Isabella 212, Oceana 176, Ionia 153, Calhoun 148, Clinton 101, Osceola 94, Shiawassee 77, Midland 76, Saginaw 72, Gratiot 71, Ingham 71, Eaton 58, Van Buren 50.

Detroit – north (13 counties, 2,526 a year)
Oakland 490, Livingston 350, Washtenaw 288, Lapeer 243, Jackson 222, Monroe 177, Lenawee 174, Genesee 170, St. Clair 140, Macomb 123, Tuscola 86, Sanilac 57, Wayne 6.

Northeast Michigan (6 counties, 546 a year)
Ogemaw 159, Gladwin 139, Iosco 111, Huron 54, Arenac 44, Bay 39.

The card your customers receive

The Michigan mail card: a measured hardness reading for the property, what
 hard water costs the household, and the dealer's own details and offer.

Your branding, your phone number, your offer. Every bracketed value is a placeholder — the real card carries the measured hardness reading for that specific property, and the map is Michigan. We print and mail it; you get every address we mail, in the same weekly delivery.

What a lead looks like

Every row carries the property, the measured hardness at that property, the county, the filing date and the driller. See a real doorstep report — the sheet a dealer leaves at the door — and how every figure is derived.

Sample rows are not published here. The addresses are the product, and a page that showed them to rank for this query would be giving it away.

Where the hardness comes from

Laboratory samples published by Water Quality Portal (USGS & US EPA), joined per property rather than averaged over a municipality. County figures for Michigan are at well water hardness in Michigan.

What leads can I buy for Michigan?

a completion report was filed with the state; government lab samples in the surrounding grid square; which contractor filed the most recent wells here — 8,835 qualifying filings a year across 4 territories.

How fresh are Michigan well leads?

median 14d behind the event. Delivered weekly.

How many water wells are drilled in Michigan each year?

8,835 filings a year qualify in the territories sold here — new domestic wells in water hard enough to be worth treating. The state's total filing count is higher; this is the qualifying subset.

Is Michigan well water hard?

Hardness is measured per property from government laboratory samples rather than estimated from municipal averages. County-level figures are published at /water-hardness-michigan where the sample count supports them.

Which counties are covered in Michigan?

52 counties across 4 territories. Traverse City covers 10 counties, led by Grand Traverse at 233 filings a year; Grand Rapids covers 23 counties, led by Kent at 525 filings a year; Detroit – north covers 13 counties, led by Oakland at 490 filings a year; Northeast Michigan covers 6 counties, led by Ogemaw at 159 filings a year. Every county is named on this page with the filings it produced, including the ones that produced none.

Can I get well permits in Michigan before the well is drilled?

No. Michigan records a completion after the well exists — there is no pre-drilling permit of that kind to sell. Florida is the only state here where that event occurs, and it is sold there.

Every territory, every state · What a well completion report is