Not a limit we set — that is how many service areas have enough new domestic wells in hard water to fill a weekly list. The map is drawn from the wells themselves, and every count below is measured from the state completion record. You can check it.
One dot per county, sized by qualified leads a year. A territory is the counties within 75 miles of its anchor — roughly how far a dealer will drive.
| Territory | Counties | Qualified/yr | Per week | Cadence | Price | Status |
|---|---|---|---|---|---|---|
| Gaines region | 13 | 1,413 | 27.2 | weekly | $599/mo | open |
| Brazoria region | 13 | 933 | 17.9 | weekly | $399/mo | open |
| Parker region | 18 | 921 | 17.7 | weekly | $399/mo | open |
| Burnet region | 17 | 790 | 15.2 | weekly | $399/mo | open |
| Washington region | 13 | 587 | 11.3 | weekly | $199/mo | open |
Texas has 254 counties. 203 of them see fewer than one qualified lead a week, and filings arrive in bursts rather than evenly — drillers file their paperwork in batches — so a county averaging one a week sends nothing at all about a third of the time. Sold as single counties, most of Texas is an empty inbox.
Grouped into areas a dealer can actually drive, the same volume supports 5 territories worth selling. Another 11 areas fill a list most weeks but sit under the volume floor — we don’t sell those at any price, because below roughly 500 qualified leads a year the subscription doesn’t pay a dealer back. That is the whole reason the count is what it is, and it is why there cannot be a 6th: the wells are not there.
Territories are priced by how many qualified leads they produce: $199, $399, $599, $799, $1199 a month. Which tier a territory falls in depends on how many qualified leads it produces — the number in the table above. Nothing else. A bigger territory costs more because it delivers more, and you can check the ratio yourself.
Below 500 qualified leads a year a territory is not offered at any price — at that volume the subscription doesn’t pay a dealer back, and a seat that loses money is worse for both of us than no seat.
At a typical $1,000 gross profit on an installed system, every tier pays for itself at under a 1% close rate — fewer than one install per hundred addresses.
We sell a territory once. 5 of 5 are open. If yours is taken it is taken, and if it is yours, nobody else is working the same addresses off the same list. This page is the record — it changes when a territory does.
Ask about a territoryCounts are 2025 filings from the Texas Water Development Board’s Submitted Driller’s Reports, narrowed to newly completed domestic wells in groundwater at or above the softener threshold, excluding absentee-owner properties. Hardness comes from the TWDB Groundwater Database. Method: /methodology.html. Total across all territories: 4,644 qualified leads a year.