Hard Water FeedWisconsin leads

Measured, not modelled

Well water leads in Wisconsin

Hard Water Feed sells newly filed domestic water wells in Wisconsin — 2,084 qualifying filings a year across 2 territories — each matched to measured laboratory water hardness and sold to one water-treatment dealer per territory, exclusively.

What you can buy in Wisconsin

Four signals exist in this business. 3 of them are sold in Wisconsin. The other is listed below with the reason it is not.

A household that just got a wellSold as a list, not a trigger

Who it is: a household whose well was just finished. What happened: a completion report was filed with the state. Why they need you: they have well water for the first time, or from a new source, and have not yet tested or treated it.

The median row reaches us 71d after the event, past the 30d a trigger can carry — real, but a LIST.

How hard the water is, property by propertyAvailable

Who it is: any property in the territory. What happened: government lab samples in the surrounding grid square. Why they need you: it is the number that decides whether a softener is worth selling and at what size — and no state publishes it with well records.

Which driller is working your territoryAvailable

Who it is: the drilling company working a territory. What happened: which contractor filed the most recent wells here. Why they need you: a referral channel and a competitor map — the driller is already on site when the household has no treatment yet.

A household about to have one drilledDoes not happen in this state

This event does not occur in Wisconsin, so there is nothing to sell and nothing we could build that would change it.

WI records a completion AFTER the well exists; it does not issue a pre-drilling construction permit of this kind.

Territories and volume

TerritoryCountiesQualified filings / yrPrice, every four weeks
Green Bay – Door12703$319 (list $399)ask
Milwaukee – Madison191,381$479 (list $599)ask

Qualified filings are new domestic wells in water hard enough to be worth treating, over the trailing year. One dealer per territory.

Every county in every Wisconsin territory

The qualifying filings each county produced over the trailing year. These are the same filings counted in the table above, split by county, so each territory's counties sum to its total.

Green Bay – Door (12 counties, 703 a year)
Marinette 157, Door 144, Brown 91, Oconto 91, Shawano 68, Outagamie 62, Kewaunee 30, Florence 25, Langlade 17, Forest 10, Menominee 7, Marathon 1.

Milwaukee – Madison (19 counties, 1,381 a year)
Waukesha 255, Dane 158, Walworth 104, Racine 100, Washington 97, Rock 80, Green 73, Fond du Lac 65, Columbia 59, Jefferson 58, Sheboygan 56, Dodge 51, Marquette 49, Winnebago 48, Green Lake 40, Ozaukee 40, Kenosha 39, Milwaukee 8, Sauk 1.

The card your customers receive

The Wisconsin mail card: a measured hardness reading for the property, what
 hard water costs the household, and the dealer's own details and offer.

Your branding, your phone number, your offer. Every bracketed value is a placeholder — the real card carries the measured hardness reading for that specific property, and the map is Wisconsin. We print and mail it; you get every address we mail, in the same weekly delivery.

What a lead looks like

Every row carries the property, the measured hardness at that property, the county, the filing date and the driller. See a real doorstep report — the sheet a dealer leaves at the door — and how every figure is derived.

Sample rows are not published here. The addresses are the product, and a page that showed them to rank for this query would be giving it away.

Where the hardness comes from

Laboratory samples published by Water Quality Portal (USGS & US EPA), joined per property rather than averaged over a municipality. A county-by-county table for Wisconsin is not published yet — what the feed carries is the reading at each property, not a county average.

What leads can I buy for Wisconsin?

government lab samples in the surrounding grid square; which contractor filed the most recent wells here — 2,084 qualifying filings a year across 2 territories.

How fresh are Wisconsin well leads?

The median row reaches us 71d after the event, past the 30d a trigger can carry — real, but a list. It is sold as a list rather than a trigger, and priced as one — a dealer knocking that late is arriving after the household has already solved it.

How many water wells are drilled in Wisconsin each year?

2,084 filings a year qualify in the territories sold here — new domestic wells in water hard enough to be worth treating. The state's total filing count is higher; this is the qualifying subset.

Is Wisconsin well water hard?

Hardness is measured per property from government laboratory samples rather than estimated from municipal averages. A county-by-county table for Wisconsin is not published yet; the per-property reading is what the feed carries.

Which counties are covered in Wisconsin?

31 counties across 2 territories. Green Bay – Door covers 12 counties, led by Marinette at 157 filings a year; Milwaukee – Madison covers 19 counties, led by Waukesha at 255 filings a year. Every county is named on this page with the filings it produced, including the ones that produced none.

Can I get well permits in Wisconsin before the well is drilled?

No. Wisconsin records a completion after the well exists — there is no pre-drilling permit of that kind to sell. Florida is the only state here where that event occurs, and it is sold there.

Every territory, every state · What a well completion report is